Why take this training?
This training is intended for companies that wish to:
- Understand how the tool works;
- Connect the different Google tools together;
- Choose keywords and configure them in a relevant way;
- Write advertisements;
- Measure the impact of their marketing decisions.
Take advantage of this training to gather valuable information that will help you avoid costly pitfalls in your activities.
What will you learn?
- The different metrics and KPIs of the tool;
- The different possible advertising channels;
- Best practices for success on the web.
Who is this training for?
- B2B and B2C companies with a website and a Google Ads account;
- Marketing or communication directors;
- Marketing or communication coordinators;
- Sales directors.