Why take this training?
This training is intended for companies that currently export or are interested in doing so and want to:
- Understand their customers’ needs;
- Stand out from the competition;
- Facilitate customer dialogue;
- Enrich the customer experience.
Take advantage of this training to gather precious information that will help you avoid costly pitfalls in your activities.
What will you learn?
- Uncovering implicit and explicit needs;
- The art of asking the right questions;
- Positioning your offer: the features, advantages and benefits;
- The differences between customer service and customer experience;
- The best practices thanks to a hands-on exercise.
Who is this training for?
- Representatives and upper management
- Sales directors
- Account managers
- Customer service managers
- Business development directors
Lunch & Learn
After the training session, you'll have the opportunity to hear Emanuel Couture-Armand discuss her role as director, International Development at Hygie Canada Inc.
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Emanuel Couture-Armand
Director, International Development
Hygie Canada Inc.
See biography