The Chamber of Commerce of Metropolitan Montreal

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France-Quebec Cross-Trade Forum

As part of the Entretiens Jacques Cartier Events The speech will be delivered in French only.

7:15 a.m. : Registration, networking breakfast
7:45 a.m. – 12 p.m. : Forum
12 p.m. : networking lunch

Co-developed by:


Come join the conversation and hear from leading Quebecois and French companies at the France-Quebec Forum co-developed by the CCMM and the Centre Jacques Cartier, in collaboration with the Ville de Montréal. This forum is a first in Montréal and is part of a desire to develop business between Canada and France.

The France-Quebec Cross-Trade Forum is part of the 32nd Entretiens Jacques Cartier, which will be held from November 4 to 6, 2019.

Organized by the Jacques Cartier Center for over 30 years, the location of the event alternates every year between Auvergne-Rhône-Alpes and Quebec and the University of Ottawa, in the cities of Lyon, Montréal, Saint-Étienne and Clermont-Ferrand. The Entretiens Jacques Cartier are the largest France-Quebec gathering.

Your participation in this forum includes:
1. Breakfast and networking
2. Access to all talks
3. Business Luncheon

Participate in the Forum and:

  • Strengthen the ties between Quebec and France.
  • Be inspired by companies that are successfully establishing themselves in the local fabric with consumers, local businesses and suppliers.
  • Discover the secrets to successfully integrating the Montreal and French business ecosystems.
  • Explore best business practices.
  • Get expert advice to help you prepare for the challenges and opportunities of the future: digital transition, investment in innovation, attraction and retention of skilled workers.
  • Expand your network of business partners and prospects.


Program overview:

7:15 a.m. : Registration, networking breakfast
7:45 a.m. – 12 p.m. : Forum
12 p.m. : networking lunch


7:15 a.m. – Welcome, networking breakfast

7:45 a.m. – Welcome message and introduction

  • Michel LeblancPresident and CEO
    Chamber of Commerce of Metropolitan Montreal

Part I - How to take root in the social fabric

Open labs and collaborative innovation

  • Erik GrabVP of Strategic Anticipation, Innovation and Sustainable Development
  • Bernard LebelleNational Innovation Director

Entrepreneurship and inclusion

  • Anne-Sophie PanserciCEO of Maviflex and President of Femmes Chefs d’Entreprise (FCE) France
  • Normand St-Gelais CCIP™Director of Corporate Responsibility (Diversity and Inclusion, Sustainability & Stop Hunger Foundation)
    Sodexo Canada Ltd.


  • Géraldine Martin Director, Entrepreneurship, Department of Economic Development
    Ville de Montréal

Integrating the local ecosystem via acquisition

  • Louis Yves Lebeau President
  • Yves Delnatte CEO & Co founder

Secrets of success: 3 Brasseurs Canada and AGAPES Group

  • Laurent Defour CEO
    3 Brasseurs Canada
  • Baptiste Bayart CEO
    Groupe AGAPES

Part II - Creating value between subsidies and parent companies

Panel: Unexpected effect: when international expansion shifts the parent company’s foundations

  • Benjamin Legrand COO, Canada and North America
  • Christophe Villemer Executive Vice President
    Savoir-faire Linux


  • Olivier ReffoAssociate Director

When Montréal creativity meets French creativity

  • Éric FournierPartner and Executive Producer
    Moment Factory

Break and networking

Part III – Decoding the company of the future : challenges and opportunities of tomorrow

Industry 4.0 and digital transformation: how to adapt to an ever-changing world

  • Bruno Demortière CEO, ABGI Group
    Deputy CEO, Visiativ

Panel: Electrification: a strong trend in the transportation sector

  • France LampronDirector – Transportation
  • Thomas San Marco Delegate General
    Compagnie Nationale du Rhône
  • Yves Provencher Directeur Senior – Développement des Affaires
    La Compagnie Électrique Lion

New technology driving the transformation of financial services

  • Louise Boivin, CPA, CA, MBAVice President, Modernization Banking Ecosystem
  • Isabelle BourgadeCEO
    CIC Lyonnaise de Banque

Transformation in the mobility sector

  • Jérôme SicardDirector of Mobility and Transportation Projects, Information Technology and Innovation

Ethical challenges and opportunities in artificial intelligence

  • Axel KahnPresident
    National French League Against Cancer
  • Siegfried UsalVice-President Digital Innovation, and General Manager Thales Digital Solutions for North America

Closing message

  • Michèle BoisvertDelegate General of Québec in Paris

Noon End of forum

Who should take part in the France-Quebec Cross-Trade Forum?

  • Any company looking to develop its business in France or to learn more about this market.
  • Any French company looking to develop its business in Quebec or learn more about this market.
  • Business leaders, business development managers, sales managers, international trade managers and any other person with an interest in developing their products or services.


Ticket(s) Ticket(s) $150 *
Special price – 10 places Special price – 10 places $1350 *

Contact et informations

By phone:

514 871-4001

For more information

Mariya Dyomina
Assistant, Special Projects
514 871-4000, ext. 4045

Registration deadline: November 01, 2019

No cancellations or refunds as of 48 business hours before the event. Participant substitutions are accepted until the event is held. Please send cancellation notices by email at


Palais des congrès de Montréal

1001 Place Jean-Paul-Riopelle
Montréal, QC
H2Z 1H5


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