The Chamber of Commerce of Metropolitan Montreal

E-commerce: 5 Key Trends to Know to Succeed in 2021

Since it is essential to make a digital shift in order to initiate economic recovery, many businesses and companies are currently focusing their efforts in this area. Despite the obstacles involved, Québec entrepreneurs feel the need to equip themselves to relaunch their activities. In addition, to remain competitive, companies need to gather key information about their preferred market and know what to do with it. Knowing which information to select from this multitude of data is not that easy, though!

How can you quickly collect thousands of items of data, structure them and have them analyzed so that they become a reliable source of information to serve as a basis for action? Take the case of the data research that Acclr’s business information experts carried out to paint a portrait of tomorrow’s e-commerce at a glance. The 5 key trends in Canadian e-commerce that they identified can provide guidance to businesses looking for a sustainable recovery.

E-commerce: An Important Sector

  • 26 million users made up the Canadian e-commerce market in 2020
  • US$25 billion in net sales in the Canadian e-commerce sector in 2019

Source: Statistics Canada, Retail E-commerce and COVID-19, July 2020

Strong trend: E-commerce Sales Are on the Rise

The gap between in-store and e-commerce sales in Canada more than doubled during the first lockdown in March 2020. This online consumption peak continued in April and May 2020.  

Transforming Digital Industry 4.0 for recovery

In Canada, in-store sales shifted to online sales starting in March 2020.

Source: Statista, EcommerceDB Country Reports, ECommerce in Canada 2020, November 2020

Online sales sectors that did not experience the crisis

Let’s look at the impact of the COVID-19 crisis on online sales in some key retail sectors in Canada from February to April 2020:

Online consumption growth sectors
Furniture and home furnishings sector: + 191.2 %
Sporting, hobby, cultural goods sector: + 154.9 % 

Sector with steady increases in online purchases
Food and beverage sector: + 107 % 

Sectors with a slight increase in online sales
Clothing sector: + 83.3 % 
Health and personal care sector: + 55.6 % 
Building material sector: + 40 % 

Source: Statistics Canada, Retail E-commerce and COVID-19, July 2, 2020

Flagship sectors for better investing

These e-commerce sectors are expected to experience strong revenue growth in Canada in 2020 as a result of the COVID-19 crisis.  

Transforming Digital Industry 4.0 for recovery

In Canada, in-store sales shifted to online sales starting in March 2020.

Indexed data of monthly e-commerce sales
Source: Statistics Canada, Electronic Retailing and COVID-19, July 2, 2020

COVID-19: A Driver for Change for the E-commerce Industry

Québec entrepreneurs are innovating. Several initiatives have been deployed to optimize their online presence.

Online transaction initiatives 
Added a transactional component: 23 % 
Created a transactional website: 12 % 
Improved the ordering process: 3 % 

Website optimization initiatives 
Created a website that is not yet transactional: 6 % 
Improved their existing website: 5 %
Hired web specialists: 2 % 

Other web initiatives
Registered for the Panier Bleu: 13 %
Promoted online services: 2 %
Organized virtual meetings: 1 % 

Source: Comité sectoriel de main-d’œuvre du commerce de détail, L’impact de la pandémie sur le commerce de détail au Québec, November 2020 

The reliability of the sources of information is as important as the use of all the data you will have collected. To ensure their survival, companies must strengthen their online attractiveness now, improve their performance and invest in the future.

For more information on Acclr Business Information services, contact us:
Customer Contact Centre
514-496-4636
1-888-576-4444
infoentrepreneurs@ccmm.ca

Acclr Business Information services receives financial support from Canada Economic Development for Quebec Regions.

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